About The Guide Skill Sets Newsletter Get the Guide — £49
Version 1.0 — March 2026

Build AI Agents.
Without Writing Code.

Design  ·  Deploy  ·  Delegate

This is not a theory book. This is not a hype document.
This is a systems manual — written by someone who used these tools to run a real business, built from scratch, alone.

Agent Architecture — Fig. 01
Input Layer
Goal Definition
What outcome are you pursuing?
Reasoning Layer
The Brain (LLM)
Determines steps · Interprets context
Action Layer
Tools + Routing
Search · Email · Sheets · Webhooks
Memory Layer
Context + State
Logs · Documents · Workflow state
Output Layer
Structured Result
Draft · Report · Action · Decision
Origin / Context
01 — The Story

I'm not a developer.
I'm a craftsman.

I'm a realism portrait artist and product maker. I built a brand, a website, an e-commerce system, and a physical product line — essentially solo, from scratch.

At some point I started delegating the repetitive work to AI agents. Not because I understood the technology deeply — but because I understood what I needed done, and I could think structurally about how to describe it.

That turned out to be enough.

This guide exists because most resources assume you know Python. They assume you can debug JSON errors. They assume you're comfortable with infrastructure.

Most people aren't. I wasn't. And I built working agent systems anyway.

The Agency Blueprint is what I wish had existed when I started.

"Automation is not about replacing yourself. It is about delegating structured tasks so you can focus on judgment, creativity, and strategy."
— The Agency Blueprint, Preface
What Buyers Say
Early Access — V1.0 · March 2026

This guide launched in March 2026. Buyer responses are being collected and will appear here shortly. If you've purchased and want to share your experience, reply to your Gumroad receipt.

02 — The System

Five working agents.
One clear progression.

01
The Echo Bot
Understand the fundamental Input → Process → Output loop. Every agent you ever build starts here.
02
The Web Researcher
Give your agent eyes. Connect it to live data. Learn how to filter signal from noise before it reaches the LLM.
03
The Inbox Manager
Introduce decision routing. Your agent reads, classifies, and acts differently based on context. This is foundational agency behaviour.
04
The Content Factory
Build a multi-stage production pipeline. Sequential dependency. Variable passing. Real output ready for publishing.
05
The Orchestra
Three specialised agents working in parallel, synthesised into one coherent output. Division of cognitive labour.
+
Advanced Foundations
Prompt architecture. Memory and retrieval. Security. Failure modes. Cost management. 25 business agent ideas to build next.
03 — The Guide

The Agency
Blueprint™

Get the Guide — £49
£49
The Agency Blueprint™ — V1.0
Design.
Deploy.
Delegate.
Build AI Agents Without Writing Code
PDF / 38 Pages / Instant Download
Cambridge, England — March 2026
Skill Sets / Modules
05 — Skill Sets

Pre-built intelligence.
Ready to install.

A skill is a reusable instruction set — a specialist module that tells Claude exactly how to think, write, and operate in a specific domain. Install one and your AI stops being a generalist. It becomes a practitioner.

01
Purchase & Download
Receive a .skill file and install guide instantly via Gumroad.
02
Install into Claude
Drop the file into your Claude skills directory. One-time setup, no coding.
03
Claude Activates It
Claude detects the relevant task and operates as a domain specialist automatically.
SK-01
Available
Ecommerce Operator
For: Independent product sellers & makers
  • Product listing copy — title, description, bullet points
  • SEO meta & search-optimised product titles
  • Customer email responses & order comms
  • Returns & complaints handling scripts
  • Product launch announcement copy
SK-02
Available
Freelancer & Consultant
For: Solo operators & service providers
  • Project proposals & scope documents
  • Client onboarding emails & briefs
  • Invoice & payment chaser templates
  • Status update & reporting copy
  • Testimonial request sequences
SK-03
Available
Content Creator
For: Creators, writers & newsletter operators
  • Long-form content repurposed into social posts
  • Newsletter drafting & structure
  • Platform-specific caption writing
  • Content calendar planning
  • Hook generation & headline testing
SK-04
Available
Tradesperson
For: Builders, electricians, plumbers & joiners
  • Job quotes & estimates
  • Customer-facing job sheets
  • Completion sign-off documentation
  • Complaint & dispute response letters
  • Follow-up & review request messages
SK-05
Available
Agency Owner
For: Small agency operators & studio leads
  • Client briefs & creative strategy documents
  • Monthly reporting & performance summaries
  • New business pitch decks & proposals
  • Internal SOPs & workflow documentation
  • Retainer scope & renewal letters
SK-06
Available
Brand Voice Kit
For: Any business with a distinct identity
  • Build your brand voice from scratch
  • All copy written in your tone by default
  • Social, email, product & web copy unified
  • Banned word list & phrase guide
  • Personalised to your business
Complete Collection
All Six Skill Sets.
One price.
Purchase the full library and install domain expertise across every part of your operation. Includes all future updates to existing skill sets.
Get the Full Library — £149
Save £25 vs. buying separately
04 — Field Notes

The weekly
dispatch.

Last issue: "Why most AI prompts fail before the first word — and the one structural fix that changes everything."

Practical agent builds, workflow breakdowns, and tools worth your time. Subscribers get frameworks and breakdowns that don't appear anywhere else. Written from the workbench, not a content calendar.